Grand View Research

Who we are

Grand View Research, Inc. is a U.S. based market research and consulting company, registered in the State of California and headquartered in San Francisco. The company provides syndicated research reports, customized research reports, and consulting services. To help clients make informed business decisions, the company offers market intelligence studies ensuring relevant and fact-based research across a range of industries including technology, chemicals, materials, healthcare and energy. With a deep-seated understanding of many business environments, Grand View Research provides strategic objective insights. We periodically update our market research studies to ensure our clients get the most recent, relevant, and valuable information. Grand View Research has a strong base of analysts and consultants from assorted areas of expertise. Our industry experience and ability to zero-in on the crux of any challenge gives you and your organization the ability to secure a competitive advantage. Each year, Grand View Research completes more than 40 multi-country market, competitor, customer, and sourcing intelligence studies for clients covering:

    • Market Intelligence & Market Opportunity Assessment
    • Market Size & Segmentation
    • Market Entry Strategy
    • Competitor Benchmarking
    • Pricing Intelligence 
    • Customer Intelligence
    • Sourcing Intelligence
    • New-Generation Products & Technologies
    • Distribution & Sales Channel Assessment

Grand View Research’s employees have more than 20 years of research experience. This ensures we deliver a combination of industry knowledge as well as global and country research expertise. Our global research capabilities and market analysis cover the following regions/countries:

    • North America (U.S., Canada, Mexico)
    • South America (Brazil, Argentina, Chile, Peru)
    • Europe (Germany, UK, France, Greece, Italy, Spain, Czech Republic, Sweden, Netherlands, Norway, Denmark, Finland, Austria, Switzerland, Belgium)
    • CEE and CIS (Russia, Israel, Poland, Serbia, Turkey, Ukraine, Estonia, Latvia, Lithuania)
    • Middle East and Africa (South Africa, Egypt, Morocco, Tunisia, UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait)
    • Asia (Japan, China, India, Korea, Taiwan, Indonesia, Australia, New Zealand, Singapore, Philippines, Malaysia)

Our vision

To be known globally as an information integrator, providing actionable market data, industry insights and consulting services to enable companies to take strategic decisions and achieve optimum performance, growth and revenue targets.

Our mission

Our mission as an organization is to be solely focused on impact for our clients. We constantly strive to ensure that our clients can take strategic initiatives at minimum risk and can achieve performance improvement in a significant manner and on long-term basis. We are also internally focused on building a global firm that can act as a focal point for end-to-end market research solutions by attracting, developing and retaining exceptional industry and domain experts.

Our values

At Grand View Research, our core values guide us in everything we do. We call it ICQS:

• Integrity: Integrity means being ethical in every action we take. It provides Grand View Research the confidence to stand up to any scrutiny. We take great pride on our work and ensure that we follow ethics in all our business processes, never providing invalid information, upholding client trust and imparting independent and unbiased solutions

• Client Satisfaction and Collaboration: Our clients come first. We are committed to fulfilling client’s research needs, collaborate with them to share ideas, and work through business challenges together. We believe that we can only be successful when our clients are successful. For every assignment, we strive to deliver more than expectations, not just fulfilling client obligations. We also ensure that all client information is kept secure and confidential, we do not believe in promoting our work, placing our focus solely on client objectives

• Quality: The critical attribute of our company, which is often used by our clients to describe our services. Quality is a common focal point for all our initiatives, with the underlying obligation to provide authenticated and updated market research. We are only satisfied with a project when our clients are satisfied with the qualitative and quantitative information delivered by us. All our projects are carried out with a robust and iterative research methodology, designed to minimize and finally eliminate errors. Every project includes the complete research methodology employed, along with scope, assumptions and a list of data sources used to compile the study

• Service Guarantee: Complete accountability and excellent after-sale service, with access to analysts and quick response times to clients’ questions. Our account managers are regularly in touch with clients post project delivery, to ensure that all of their queries are resolved with quick access to our research team. We also help our clients with additional data points in line with their requirements post purchase; this is done with the idea of providing maximum value for their money

Leadership

Brian Haven
Co-Founder and Chairman

Brian Haven serves as a strategic advisor to the company by leveraging his past experience at Forrester Research. Brian is also Chief Strategy Officer at iCrossing, a digital marketing agency. Previously, He was Co-Founder & CMO of Spendship, a mobile-first social rewards and advertising platform acquired by Moontoast as well as CEO and Co-Founder of Zettit, a Big Data news and social media analysis startup.

Brian is an industry expert in social media and customer engagement. He brings a design thinking approach to business strategy. He’s served as a senior analyst at Forrester Research where he covered social media and its impact on organizations. He's been a frequent keynote speaker for both client and industry conferences and led client engagements with major brands including Adobe, Avery-Dennison, Dell, Fidelity Investments, Honda, MTV, Research in Motion, and UPS.

Brian’s insights are often sought by journalists and he is frequently quoted in the press, including Advertising Age, Adweek, Brandweek, Entrepreneur Magazine, Newsweek, Red Herring, The New York Times, The Wall Street Journal, and The Washington Post. His past experience spans design strategy, design research, customer experience, product development, brand strategy, and interaction design.

Brian earned his Master of Design from Carnegie Mellon University and currently lives in San Francisco. More about his background and thinking is available at linkd.in/brianhaven, and @birdahonk on Twitter.

Our consulting and advisory services provide a comprehensive, research-based view that is crucial for building business intelligence and overcoming market challenges. With their broad areas of expertise, our team of consultants is united in their commitment to our clients, and passionate about their business goals, which helps foster quick and effective decision-making. Grand View Research also identifies new growth opportunities to help you successfully establish and expand your business. Our client-centric services ensure you can work collaboratively with seasoned experts in order to explore different sectors of the industry and emerge with practical and attainable growth strategies and recommendations.

Key Offerings

Market entry strategy: Market entry is a critical operation for a company, carrying significant risk. You may introduce an existing product in a new regional market, or a new product in an existing regional market. Research insights help form a clear picture of the market and provide meaningful and tangible ideas for future growth and opportunities. Market research expertise enables us to make recommendations for lowering risk and making informed decisions that will lead to a path of sustained growth. Our consulting services offer key analytical insights on the following critical business aspects:

    • Product life cycle
    • Current market position and presence of key participants
    • Pricing strategy
    • Customer buying behavior and decision-making process
    • Regulatory scenario

Route-to-market analytics: Selection of best route for any market is critical for a company’s operations in order to maximize revenue generation. This requires in-depth market analysis and significant expertise in supply chain management and domain knowledge. Some of the key challenges we address in these services include:

    • Best channel to maximize sales
    • Threat evaluation and determent from domestic companies
    • Distribution channel landscape of key competitors
    • Identification and due diligence of potential distributors
    • Risk evaluation and barriers to entry
    • Cost analysis and profitability across the industry value chain

Business portfolio management: With the current global economy in chaos, it has become essential for an organization to diversify its business interests in order to ensure liquidity and profitability. Our team of analysts and consultants can provide a multi-level strategic approach to facilitate optimal portfolio management, focusing on the following points:

    • Macro-level analysis, providing a snapshot of the “big picture” in the industry
    • Granular level analysis, taking each business/SBU on a singular level and providing key market analysis, estimates, and forecasts
    • Benchmarking business segments on key parameters to enable selections based on long-term growth
    • Upstream and downstream growth opportunities

Customer insights: The global business environment has become increasingly customer centric in recent times, with brand equity emerging as a key competitive advantage. Grand View Research provides key insights on customer needs, which help a company, connect with its client and create strong brand recall value. Key issues we address in customer insights include:

    • Identification of target customers
    • Customer need analysis and buying behavior
    • Customer segmentation analysis
    • Customer perception of self and competition
    • Product positioning

Competitive insights: Identification and evaluation competition is critical to corporate strategy planning, in order to acquire and preserve market share. Grand View Research offers comprehensive support to provide competitive edge to its clients. Issues we address in competitive insights are as follows:

    • Competitor profiling including financial performance, products/services offered, distribution channels and strategic initiatives
    • SWOT, PESTEL and Porter’s analysis to evaluate competitive threat
    • Competitor benchmarking for performance measurement
    • Industry best practices
    • Identification of merger, acquisition and partnership targets
    • Strategic recommendations

Partner selection & vendor management: Distribution network management is a vital component in business and the need for efficient product distribution is more critical today than ever before. Our consulting team provides exhaustive research into the distribution and vendor management space, a process that starts with the dissection of the industry value chain. We seek to provide insights for key questions, including:

    • Industry value chain
    • Key market participants along with their presence in the distribution network
    • Profit margins and earning opportunities across the industry with the aid of forward/backward integration
    • Identifying suitable channel partners/vendors
    • Benchmarking vendors to aid in selection while minimizing distribution costs

Research Methodology

Grand View Research employs comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecast possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. In addition, a recurring theme prevalent across all our research reports is data triangulation that looks at the market from three different perspectives. Critical elements of methodology employed for all our studies include:

Preliminary data mining

Raw market data is obtained and collated on a broad front. Data is continuously filtered to ensure that only validated and authenticated sources are considered. In addition, data is also mined from a host of reports in our repository, as well as a number of reputed paid databases. For comprehensive understanding of the market, it is essential to understand the complete value chain and in order to facilitate this; we collect data from raw material suppliers, distributors as well as buyers.
Technical specifications and trends are obtained from surveys, technical symposia and trade journals. Technical data is also gathered from intellectual property perspective, focusing on white space and freedom of movement. Industry dynamics with respect to drivers, restraints, pricing trends are also gathered. As a result, the material developed contains a wide range of original data that is then further cross-validated and authenticated with published sources.

Statistical model

Our market estimates and forecasts are derived through simulation models. A unique model is created customized for each study. Gathered information for market dynamics, technology landscape, application development and pricing trends is fed into the model and analyzed simultaneously. These factors are studied on a comparative basis, and their impact over the forecast period is quantified with the help of correlation, regression and time series analysis. Market forecasting is performed via a combination of economic tools, technological analysis, and industry experience and domain expertise.

Econometric models are generally used for short-term forecasting, while technological market models are used for long-term forecasting. These are based on an amalgamation of technology landscape, regulatory frameworks, economic outlook and business principles. A bottom-up approach to market estimation is preferred, with key regional markets analyzed as separate entities and integration of data to obtain global estimates. This is critical for a deep understanding of the industry as well as ensuring minimal errors. Some of the parameters considered for forecasting include:

    • Market drivers and restrains, along with their current and expected impact
    • Raw material scenario and supply v/s price trends
    • Regulatory scenario and expected developments
    • Current capacity and expected capacity additions up to 2020

We assign weights to these parameters and quantify their market impact using weighted average analysis, to derive an expected market growth rate.

Primary validation

This is the final step in estimating and forecasting for our reports. Exhaustive primary interviews are conducted, on face to face as well as telephonic basis, to validate our findings and assumptions used to obtain them. Interviewees are approached from leading companies across the value chain including suppliers, technology providers, domain experts and buyers so as to ensure a holistic and unbiased picture of the market. These interviews are conducted across the globe, with language barriers being overcome with the aid of local staff and interpreters. Primary interviews not only help in data validation, but also provide critical insights into the market, current business scenario and future expectations and enhance the quality of our reports.

All our estimates and forecast are verified through exhaustive primary research with Key Industry Participants (KIPs) which typically include:

    • Market leading companies
    • Raw material suppliers
    • Product distributors
    • Buyers

The key objectives of primary research are as follows:

    • To validate our data in terms of accuracy and acceptability
    • To gain an insight in to the current market and future expectations