Insight FS
222 East Puerner Street , Jefferson, Wisconsin, United States

Our Mission

At Insight FS, it is our mission to enhance your long-term profitability.  We do that through our people, our products and our services. You can count on us for your agronomy, energy, feed, seed, turf and agri-finance needs. We want to be the best cooperative supplier in our market.  Let Insight FS serve your needs. 

We have a lot to offer. Choose Insight FS. 

Insight FS is an agricultural and energy business, serving customers from 24 locations in Wisconsin and Michigans Upper Peninsula. Headquartered in Jefferson, Wis., Insight FS provides feed, agronomy, energy, agri-finance, seed and turf products and services, as well as grain marketing, to our patrons. While our name has changed a few times over the years, our service and attention to our customers day-to-day needs hasnt.   The FS brand represents a standard of excellence for agricultural and energy-related products and its the people who represent the FS brand that set us apart. Always professional and dependable, our Insight FS specialists are trusted advisors who understand local needs. FS companies are part of the GROWMARK System, and strive to be the best agricultural cooperative system in North America. We are always ready to do more to move operations forward and never stop asking, "Whats next?"

We Are Who We Are, Because of Our History

• December 1929 - The Dane County Bureau Cooperative Warehouse Association was organized with coal, feed and fertilizer being the main stock.
• December 1937 - The company changed names to become Dane County Co-op Farm Supply Company.
• January 1941 - Dane County Service Company Cooperative was formed to include petroleum products into the portfolio. The company started selling gasoline, fuel oil and other petroleum products.
• 1944 - Jefferson County Cooperative Services Company began operations. 
• 1946 - A new office was built in Madison on Cottage Grove Road.
• 1952 - FS introduced Dieselex Gold, the first premium diesel fuel into the marketplace. 
• May 1954 - We joined the bulk LP business by purchasing Gordon L. Kay Company for $16,500. 
• 1956 - Jefferson County Cooperative Services Company changed names to become Jefferson County Farmco.
• 1957 - We went through another name change to become Dane County Farmco Service Cooperative (petroleum business) and Dane County Farmco Cooperative (Farm Supplies). 
• December 1964 - Both companies merged to become Dane County Farmco Cooperative. 
• September 1, 1965 - We joined FS Services along with Wisconsin Farmco Cooperative. 
• 1982 - Our new name became Danco Prairie FS Cooperative after a merger with Green Prairie FS Cooperative. At the time, we were operating 6 petroleum routes and 4 LP routes.
• 1986 - Land was purchased in Arlington and in the spring of 1987, the first anhydrous tank and scales were installed. 
• 1992 - Danco Prairie purchased L & W Oil Company in Arlington and construction began on a bulk fertilizer plant.
• 1993 - Jefferson County Farmco started Fuel 24 stations and Jefferson received the Environmental Respect Award from DuPont. 
• 1995 - Danco Prairie FS Cooperative entered into Precision Farming and did their first Grid Sampling along with Variable Rate Application that same year. Danco was the first provider of Precision Farming within their trade territory. During that time Jefferson County Farmco also started the turf department. 
• 1997 - We purchased facilities in Brodhead, Albany, and Argyle previously operated by Green-Rock FS Cooperative.
• 2000 - We purchased facilities in Cobb and Darlington.
• 2001 - Danco was operating facilities in Argyle, Arlington, Brodhead, Cobb, Darlington, Marshall, Marxville, & Spring Green with satellite plants or LP bottles at Doylestown, Stoughton, Oregon, Monroe, and Albany. Danco Prairie FS cooperative had:
• June 2003 - Danco Prairie FS Cooperative and Jefferson County Farmco consolidated to form Frontier FS Cooperative. 
• 2010 - Servco FS Cooperative became a retail division of GROWMARK, Inc. and changed names to Servco FS while Frontier FS Cooperative also became a division of GROWMARK to form Frontier. 
• September 2012 - Frontier FS and Servco FS merged together to become Frontier-Servco FS. 
• September 2015 - Frontier-Servco FS became Insight FS. 
• January 2018 - The new Brandon Feed Mill opens to better serve patrons throughout Wisconsin with quality feed options. The mill was built to meet the Food Safety Modernization Act (FSMA) requirements. 
• October 2018 - Insight FS revamps InsightFS.com to better serve customers.

At Insight FS, we blend it and we back it. 

We are a full-service provider of refined and renewable fuels and lubricants. You need us to provide the best products and services to meet any need from diesel engines to industrial machinery, and we work hard to deliver on those needs. Our Dieselex Gold fuel has been a premier product in our portfolio for many years and continues to perform against our competition. Our lubricants are formulated with the latest additive technology to meet or exceed most manufacturers specifications. View our Product Brochure to learn more about our full line. 

Fuels

Since the 1920s, the FS System has been providing fuels to farmers across the Midwest. Today, the FS System is a leading supplier of refined and renewable fuels to a wide range of accounts including farmers, truckers, construction companies, municipalities and more. Sales of Dieselex® Gold, the premium diesel fuel with origins back to 1952, are growing rapidly as users experience the benefits of using the latest in fuel-additive chemistry. In fact, it was one of the first fuels to be recognized in the Top Tier Diesel Fuel program.

Lubricants

It takes a lot of different greases and lubricants to keep todays equipment up and running. The key to doing it efficiently and cost-effectively is matching the best products for the equipment and the application. Thats why our Insight FS Energy Specialists conduct an on-site assessment to make sure you get just the right products to deliver optimum performance and efficiency of your tractors, trucks, industrial machinery and other equipment. 

Focused on safety, efficiency and service

  Insight FS has been in the propane business for over 50 years and we service residential, agricultural, and commercial propane customers in southern, central, and northern Wisconsin. Our propane sales and delivery drivers receive their National Propane Gas Associations Certified Employee Training Program (CETP) certification, which is the premier training program offered to the propane industry and is recognized by the National Propane Gas Association. Our drivers are trained to ensure your propane tanks and lines are in good working condition, and if an emergency arises, they are on-call and available to make deliveries 24 hours a day.

Residential Propane

In more than 48 million U.S. households, families enjoy the comfort, convenience, and efficiency of propane energy. The reasons for propanes popularity are simple: propane emits less than half the greenhouse gas emissions of electricity to produce the same amount of energy. Thats an impressive statistic given that more than 40% of the electricity in the U.S. is currently produced by coal-fired power plants. In colder climates like Wisconsin, high-efficiency propane-fueled furnaces produce half as many carbon dioxide emissions as electric air source heat pumps. Making propane the more environmentally-friendly choice. 

Commercial Propane

Propane is a highly economical, efficient, and environmentally friendly option for businesses and communities. Using propane as a fuel source not only reduces operating and maintenance costs but also improves marketability by showing a commitment to protecting the environment and public health while acting to reduce the countrys dependence on foreign oil and create more American jobs. Lets talk about how you can improve your business with propane this year!

Propane Autogas

Choosing propane autogas has never been easier. Propane autogas burns cleaner than gasoline or diesel—which means fewer emissions—and is non-toxic. In addition, it is cheaper and easier on engines, which means not only lower fuel costs but also savings on maintenance costs and longer engine life. Because propane qualifies as an alternative fuel source, businesses and organizations using propane autogas are also eligible for various tax credits, rebates, and incentive programs.