SolarLeadFactory was founded to help accelerate the adoption rate of solar power, but theres more to the story. For over a decade weve pondered a fundamental question: how can we help inform the average person about key issues, then get them to actually take action? These efforts have largely been focused around the intersection of the consumer, technology (especially energy usage), and our environment. We feel that business can be a massive driver of positive change and that there is a basic obligation to make the world better from our efforts.
What makes a good solar lead?
First of all, lets address the obvious: you may have had bad experiences with purchasing solar leads in the past. The truth is, the lead-generation industry doesnt have the best overall reputation. That doesnt bother us, because we never considered ourselves a lead-gen company. Were an organization dedicated to accelerating the adoption-rate of solar power. Our goal is not profit maximization but getting more solar panels installed. This is a core tenet of our company and it means that if you as the installer fail, weve also failed. Were not paying lip service to this, its our mission. That said, our core beliefs are also firmly rooted in tech-startup methodology. In English this means we spend our time testing and iterating to find the best solutions to this problem. As entrepreneurs we expect to spend 99% of our time finding the 1% of things that really make a difference.
From our experience, a good solar lead has the following characteristics:
- The lead comes from a high-quality traffic source.
- The leads intent is toward the end of the buying cycle – someone who is seriously interested in solar power.
- The leads user experience is clean. No tricks, no free solar gimmicks. Clear information about what the user is getting.
- The leads information is QAQCd to screen false data.
- The lead is delivered to the sales team as fast as possible. The more lag between signup -> installer the less of a chance of sale. In fact, failing to call a lead within the first 5 minutes drastically reduces the chance of success. If you arent calling the lead within an hour, forget about it. In most cases this means getting the lead to you as fast as possible, without the intermediate step of a qualification phone call.
What sets Solar Lead Factory Apart
- Our goal isnt selling leads, our goal is making you sales. That means we base our marketing efforts off the specific metric that drives your success. Weve been in the business of online marketing for nearly a decade, and were experts at the nuances of various sources of web traffic. Even with this much experience were still surprised that some traffic sources convert into sales, and others dont. This can even vary by buyer! Since our goal is sold systems we collect large data sets about what sells and what doesnt, across installers and traffic sources. This gives us a unique ability to selectively increase or screen specific traffic sources, and give you the best of what weve got.
- We work with high-quality, curated traffic sources. Dont be fooled lead generators offering you something that sounds too good to be true – it probably is. We develop and scale the highest quality traffic sources available, in order to help homeowners down the buying cycle.
- We want long-term installation partners. Our customer retention rate is close to 100%. Were not looking for a quick win here. Rather, weve strapped in for the long-haul to help make solar a reality for millions of homeowners. This means we do our best work with long-term, committed installation companies who seek to grow and expand. As a result, were willing to go the extra mile to make sure you get the service you deserve.
- We use state of the art marketing and technology. We cut our chops building out the marketing channels for internet companies in the Silicon Valley. This means weve had a lot of real-world experience tell us what works and what doesnt. As experts in the fields of online marketing, lead-generation, conversion-rate optimization, and so forth, were always iterating on the best practices to do better work. We also love what we do. To further serve our efforts weve built our own custom technology to support our lead distribution and marketing efforts. Well screen leads based on your criteria and also work with you to seamlessly integrate with your sales team and CRM.
- Well find pricing and a returns process that work for you. Well work with you to find a solution that works for your budget. Its easy to make returns and your risk is almost nonexistent – talk to us about running a trial period and rest assured you can return leads that dont work for you.
- Exclusive and non-exclusive options. Well work with you to determine the best option.
The benefits of working with Solar Lead Factory:
- See your business grow with qualified solar leads delivered to you in real-time – via api, CRM, email, text, sms. Track prospects, account spend, returns, all in our custom platform.
- Get the support of a committed business partner – we pride ourselves in our customer support and new solutions to help you run your business.
- Make marketing easy. We do all the work so you can focus on selling your product.
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